Aura Everett is a graphic designer in the Los Angeles area. She specializes in branding, packaging, and typography. Aside from graphic design, she enjoys traveling, being crafty, watching movies and reading suspenseful books.
I’ve often felt like I put too much importance on striving towards my next goal that I forget to appreciate the present. My logo has an air of elegance and fantasy that is almost fairytale-like, which is symbolic of how I perceive my life, constantly working towards that happily ever after.
As cliché as it may sound, I am inspired by everyday life, my peers, friends, family, movies, books, travel, the list goes on. You can truly find inspiration all around you. Even in the mundane and ordinary.
I’ve always been creative but it took me a while to figure out what to do with it. I took a typography class in community college and finally took my first graphic design class here at CSULB, after that I was hooked.
Self-doubt. There was a professor at community college who asked everyone where they were off to next. I mentioned my plans to major in graphic design and he replied with: “Don’t you think that’s a long shot?” He made me feel small and I almost let that experience hold me back. I overcame my self-doubt by not letting his statements have any power over me. Don’t let others determine what you are capable of. At the end of the day, you can decide what is valid.