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Sierra is a Long Beach-based designer specializing in digital marketing, web design, art direction, and photography. She is grateful to have grown as a designer through her work with women-owned, sustainable brands. She is currently a freelancer working with local small businesses in the fashion and beauty industries, and hopes to continue to expand her creative practice after graduation.

What does your Visions logo mean to you?

I think my logo is very true to both my design style and my personality: sophisticated with a bit of quirkiness.

When did you know you wanted to study graphic design?

Ummm I definitely didn’t know what the hell I was signing up for. I chose three other majors before finally switching to graphic design, and my logic was to pick something I was interested in that I couldn’t teach myself. I think the field of graphic design is always evolving, and so much quicker now than ever before. I’m excited to see how this career path changes for everyone over the next few years.

Outside of graphic design, what do you enjoy doing?

I spend my free time trying new vegan restaurants, binging anything true crime, and playing volleyball. I keep telling myself I’ll get back into playing piano… I played for 10 years but now my piano is being used as a computer desk.

If you weren’t a graphic designer, what would you be?

I would definitely still be doing something creative. I think my parents think I would’ve been a good lawyer, because I’m pretty logical and analytical but also maybe because I’m good at arguing. That would’ve been too much studying for me though. I definitely don’t think I’m tied down to graphic design forever. I think I’d love to get into interior design or even create my own restaurant one day.